Saturday, May 11, 2019

Food Trend - "Easy For You" Heat and Eat - $7.99 the Pound Entree and Sides


I spotted this neary the dairy section at the Kroger in Southgate Plaza and it is in a refrigerated case offering heat and eat gourmet type entrees and sides for $7.99 lb.

The instructions indicate heat up the product in a covered skillet for 8-12 minutes. 

Without having tested out I cannot say anything to the taste, a few issues are:

  • Labeling -  obviously one this is that everything needs to be clearly labeled and in the 3rd picture down 3 items are not.
  • Costs - Cheaper to make from scratch, some by a little, some by a lot.   The entrees would be more worth the cost as the products cost more than the sides.
  • Time  - Cilantro Lime Rice can be made from scratch in the same amount of time and a fraction of the cost with using the Cilantro Lime Rice recipe at Closet Cooking and Minute Rice or any other quick cook rice.
  • Freshness - would be fresher and have more nutrients than frozen, but not sure how they would handle the "best by" date on something like this and would be a question I would ask the store before purchasing.
  • Ease - The more complicated the dish might be to make from scratch, the more it might be worth it.   
  • Time - being ready in less than 15 minutes on a weeknight might be worth it, but if you can postpone at least part you can make Ina Garten's Garlic Roasted Potatoes in about an hour with little prep work for $3-4 per pound.
  • Prep - If you don't eat a certain food and no experience preparing, such as chicken, preparing from scratch could be disastrous to prep from scratch and might be worth it.   Live Science has a good article on proper chicken prep to avoid Salmonella and cross contamination.  Like wise on Shrimp, that center vein in shrimp is their digestive tract and needs to be removed.  Epicurious has a video on Youtube how to devein them.

For me, I could see any of the shrimp dishes possibly being worth it for a special occasion for family members as I don't eat seafood, but would have to buy a little and have a seafood lover try it out first. 

What do you think of something like this?  Is this something that you think you would buy and if so, what types of dishes would you try?



Sides:  Cilantro Lime Rice, Parmarella Mac & Cheese, Garlic & Herb Roasted Potatoes


4 Shrimp dishes and Salmon Ravioli

Mushroom Truffle Risoto on left, Roasted Pepper Mac and Cheese on right, center item not labeled.

Prime Rib Strips with Mushrooms and Gravy. Orange Mango Chicken, Chicken and Sausage, Rustic Roasted Tomato Basil Chicken and Vegetables.

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